Put Your Law Firm In Front Of
More Potential Clients
Thousands of people search LawyerLand for legal help every month. Get your firm listed on high-traffic city, state, and practice area pages — and position your practice to be discovered in search engines and AI-powered recommendation tools.
Why Law Firms Are Choosing LawyerLand
From free basic listings to premium plans with AI discovery advantages — we help your firm get found where it matters most.
Get Found In Search Engines
Appear on high-traffic city and practice area pages that already rank in Google. Premium listings are shown in the Featured section, above the free listings, on each page you choose, with a link to your website.
AI-Powered Discovery
AI assistants like ChatGPT, Claude and Gemini answer legal questions from public web pages. A premium listing puts your firm, and a link to your website, on more of LawyerLand's public city and practice-area pages.
Grow Your Practice
Drive more qualified traffic to your website and create more opportunities for consultations and cases. Every listing links directly to your firm, building authority and generating leads.
Local & National Reach
Choose exactly which cities and practice areas you want to appear in. Whether you serve one city or the entire state, your listing targets the right clients in the right locations.
A Direct Link to Your Website
Premium listings link straight to your website from your profile and from every city and practice-area page your firm appears on, so a visitor who finds you here is one click from your own site.
Mobile-Optimized Listings
Your listing looks great on every device. With the majority of legal searches happening on mobile, your firm's presence is optimized for how people actually search today.
The Future of Legal Discovery Is AI-Assisted
More people are asking AI tools for attorney recommendations every day. Is your firm positioned to be found?
Plans & Pricing
Start free or choose a premium plan to maximize your visibility.
Every listing starts free.
Premium pages are priced per page, per month. The prices below are read live from the same price list our billing screen uses, so what you see here is what you are charged.
- Basic listing on LawyerLand
- Firm name & contact info
- Practice area tagging
- Upgrade anytime
- Customer email contact form
- Law Firm Profile on LawyerLand
- Listings link back to Law Firm Profile
- Listing heading above office info
- SEO for law firm's website
- Listing description (300 chars)
- Office displays on map
- Shown in the Featured section above free listings
- Keywords/tags & extra profile links
- A link to your website from your profile and every page you appear on
- Everything in Gold
- Your website linked from every page your listing appears on
- Listing appears a 2nd time
- General customer inquiries
- Twice the pages linking to your website
- Online Chat with customers in real time
Puts your firm, with a link to your website, on more of the public city and practice-area pages that tools like ChatGPT, Claude and Gemini can read. We do not control what those tools recommend.
What each page costs, per month
Premium listings are priced per page, per month — you choose exactly which pages your firm appears on, and you pay only for those. A firm on three sub-practice-area pages pays for three; a firm across a whole state pays for what it selects. These are the same prices your dashboard charges at checkout.
| Page your listing appears on | Gold | Diamond |
|---|---|---|
| Sub Practice Area | $5.00 | $7.50 |
| Practice Area | $10.00 | $15.00 |
| City | $30.00 | $40.00 |
| State | $40.00 | $50.00 |
| Lawyer Directory Home | $60.00 | $90.00 |
| Home | $70.00 | $100.00 |
Longer terms cost less
Choose a contract length when you check out. The discount applies to every page on your plan.
| Contract length | Discount paying monthly | Discount paying the term upfront |
|---|---|---|
| 3 months | None | 5% |
| 6 months | 5% | 10% |
| 12 months | 15% | 20% |
| 24 months | 20% | 25% |
| 36 months | 20% | 25% |
| 48 months | 25% | 30% |
| 60 months | 25% | 30% |
| 72 months | 25% | 30% |
Every listing starts free. You add premium pages when you want them, and you can see the exact monthly total for your selection before you pay anything.
Email listings@lawyerland.com for assistance with premium listings.
How It Works
Getting your firm listed takes just a few minutes. Here's how to get started.
Create Your Free Account
Register on LawyerLand in under a minute. Set up your firm's office and profile information to get started.
Choose Your Display Pages
Select the cities and practice areas where you want your firm to appear. This is how potential clients in your target markets will find you.
Start Free or Upgrade
Free basic listings are available immediately. Upgrade to a premium plan anytime to expand your reach, link to your website, and unlock AI discovery advantages.
Get Found & Grow
Your listing goes live on LawyerLand's high-traffic pages. Potential clients find your firm through search engines, direct browsing, and increasingly through AI-assisted recommendations.
Search Engines + AI: Dual Visibility For Your Firm
The way people find lawyers is changing. Your firm needs to be visible in both traditional search and the new AI-driven landscape.
Traditional Search Visibility
LawyerLand's pages are indexed across major search engines. When someone searches for “personal injury lawyer in Houston” or “family law attorney near me,” your premium listing on our high-traffic pages helps your firm appear in those results. Premium plans also link to your own website from every page your firm appears on.
AI-Assisted Discovery
AI tools like ChatGPT, Claude, and Gemini are increasingly used to find and recommend attorneys. These models draw from authoritative web sources to generate answers. A premium listing puts your firm and a link to your website on more of LawyerLand's public city and practice-area pages. What an AI tool recommends is up to the tool.
Built For Law Firms Ready To Modernize
Whether you're a solo practitioner or a multi-office firm, LawyerLand helps you reach more clients.
Solo Practitioners
Compete with larger firms by appearing on the same high-traffic pages. A premium listing levels the playing field and puts your practice in front of clients who need your expertise.
Growing Firms
Expand into new cities and practice areas with targeted listings. Choose exactly where you want to appear and scale your visibility as your firm grows.
Established Practices
Strengthen your digital footprint and stay ahead of competitors. A Diamond listing appears twice on each page you choose and links to your website from every one.
Frequently Asked Questions
Is there really a free option?
Yes. Every law firm can create a free basic listing on LawyerLand. You can upgrade to a premium plan at any time to expand your visibility and unlock additional features like city page placement, a link to your website, and AI discovery advantages.
How does AI discovery work?
AI assistants like ChatGPT, Claude, and Gemini generate recommendations based on authoritative online sources. A premium listing puts your firm, with a link to your website, on more of LawyerLand's indexed city and practice-area pages, which are public sources those tools can read. We cannot promise what any AI tool recommends, and we do not measure it.
Where does a premium listing appear?
At the top of each city and practice-area page you choose, in the section labelled Featured, above the free listings, with a link to your website. A Diamond listing appears a second time on each of those pages.
Can I choose which cities and practice areas I appear in?
Absolutely. When you log in to your dashboard, you select exactly which cities and practice areas you want your listing to appear on. You have full control over your targeting.
How do I get started?
Register for a free account, create your firm's office and profile, then choose your display pages. The entire process takes just a few minutes. If you need help, email listings@lawyerland.com.
How is premium pricing set?
Every listing starts free. Premium listings are priced per page, per month, so you pay only for the city and practice-area pages you choose. The exact price of each page is shown in your dashboard before you add it.
Ready To Get Your Firm Found?
Join thousands of law firms already listed on LawyerLand. Start free, upgrade when you're ready, and position your practice for both search engine and AI-powered discovery.
Questions? Email listings@lawyerland.com
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